Florida Hospital’s parent company has made a major move to its marketing game plan and has secured naming rights for the Tampa Bay Buccaneers’ new indoor training facility and the team’s headquarters.

The new training center will now be called the AdventHealth Training Center, said Tampa Bay Buccaneers Owner and Co-Chairman Bryan Glazer during a press conference at the Buccaneers headquarters on Monday. The team has been growing the partnership with the parent company over the past six years, he said. Financial terms of the deal were not disclosed.

The naming rights should boost Florida Hospital’s parent company Adventist Health System in its effort to rebrand itself AdventHealth. That officially starts Jan. 2, 2019.

AdventHealth will also have its name on the corporate headquarters at One Buc Place.

“Just as our company is changing, it’s an opportunity for a change in our relationship with the Buccaneers. It’s an introduction to a different [type of] health care,” said Mike Schultz, senior executive vice president at AdventHealth.

The $20 million Buccaneers indoor practice space allows the team to practice through the harsh heat and rain of area summers. Indoor practice facilities are among the hottest new amenities for NFL teams.

The 112,660-square-foot indoor facility is now in its second season of use.

The new indoor facility comes available just as Raymond James Stadium has wrapped up the fourth phase of its $150 million improvement project and will be the venue to host the upcoming Super Bowl LV in 2021.

Source: TBBJ